UNIREMINGTON :: Browsing by Author "Zittei, Marcus Vinícius Moreira"

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Gestão do Capital Intelectual em Trading Companies
(Pontifícia Universidade Católica de São Paulo - PUC/SP, 2022) Lugoboni, Leonardo Fabris; Cunha, Karina Souza; Zittei, Marcus Vinícius Moreira; Klein, Gabriel de Aguiar
Intellectual Capital is a topic that has been widely discussed in recent years, and has become a source of relevant competitive advantage for organizations. The purpose of this study is to understand how Trading Companies manage their Intellectual Capital. This research was carried out in companies from Espírito Santo where a survey was carried out with 8 organizations. In addition, in order to go deeper into the topic, interviews were carried out with 2 companies. It is concluded that, in general, companies place greater value on relational capital, and the focus of management is on their customers. Among the aspects related to Structural Capital, the aspects related to the quality of processes and process efficiency stand out. The main contribution of this research is a discussion of the most present indicators, the most used indicators, the most important indicators and the indicators with more availability of information, when we approach intellectual capital management in Trading Companies