Browsing by Author "Bezerra Ribeiro, Patricia"

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    Avaliação do processo de logística reversa pós-vendas no segmento farmacêutico
    (Pontifícia Universidade Católica de São Paulo - PUC/SP, 2019) Giordano, Carlos Vital; Balbino Rainha, Gabriella; Gonçalves, Luiz Claudio; Bezerra Ribeiro, Patricia; da Silva Santos, Patricia Maria
    This paper presents a study about the application of the Reverse Logistics practice in the business environment with a focus on the aftermarket process. In this sense, the objective was to evaluate the importance of Reverse aftermarket Logistics of medicines, particularly in their return and disposal process, also presenting the reasons for the return, as well as the procedures performed. To illustrate the applicability of the process, a case study was carried out in a pharmaceutical industry located in the city of São Paulo.